YouTube

Our team has many years of experience in planning and executing campaigns of different scales and objectives on multiple fields. In order to achieve the maximum results on YouTube, we implement a framework taking into account 4 major pillars: Planning – Content – Advertising – Measurement

Planning Strategy: This is our first priority, when we start working on a new project. Usually, the main challenge for a successful YouTube campaign, especially for established and popular websites, is to determine who we are and what we want to succeed through our YouTube campaign. Our team leverages Google insights & tools to define objectives, audiences and projected results.

Content Strategy: We do a very thorough Research for the client’s services and products, we analyze the Competition as well and come up with detailed proposals as to what kind of video content the client needs to create. We also provide extensive creative guidelines for every possible video format and campaign subtype.

Advertising Strategy: We make sure that our client will get the best result via YouTube Ads, utilizing multiple ad formats and features depending on client’s needs or/and campaign phase.

Measurement Strategy: We constantly monitor YouTube campaigns to ensure that their performance is aligned with our plan and goals. We implement Brand Lift and Search Lift studies to measure the exact impact of our YouTube Ads.

As Google Premier Partners, we have early access to beta features, best practices and Google’s internal tools that are decisive to our YouTube Campaigns’ success.